Mallika targeting Snake charmers

Mallika Sherawat is using her charm again. This time on a different set of folk's altogether. According to latest reports, Mallika will organise special screenings of her film for the snake charmers, who have always been integral to the theme of snakes.

For this, Mallika is targeting the snake charmers in the nook and corner of India and is making sure that they catch a glimpse of her in her upcoming film HISSS.

Well, there seems to be a bigger challenge for the snake charmers. Though they might be controlling ordinary snakes but how can they deal with Mallika's charm? Let's wait for an answer on that.